For hotels, it is most important to concentrate on offering best of
services to their guests to win over their loyalty. A loyal guest is
most likely to come back to a hotel and moreover, he or she acts as a
brand ambassador by spreading good words about a hotel’s offerings and
amenities. But, the question is how hotels are going to ensure that
their services are better than their competitors, especially when each
and every property in a particular segment offer more or less same
comforts. In this case, they should leverage the power of smart hotel
software to effectively deal with such issues.
Below mentioned statistics would make hoteliers realize the
importance of wining over guest loyalty. According to a survey conducted
by Forrester, two-third of leisure travelers and about 50% of business
travelers hold no loyalty to any particular hotel brand. Read More
Published in: IDS Next
By: Myra Allen
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