Wednesday, 20 September 2017

Launching “StayAhead”: Hotel Guest Experience Management Platform

Many of the eyebrow-raising scenes that we have seen in older James Bond movies have become a reality nowadays. Technology has been put on steroids in the last five years to add significant value to our lives.This applies to travel industry too, especially the hospitality industry.

Guests are expecting to manage their end to end stay with technology, they would like their mobile phone to do everything for them.

A guest opens his/her mobile phone to make hotel reservation for a same day check-in. Gets into the car and speaks (via Android Auto or Apple CarPlay) to the car to show driving direction to the hotel. While the guest is taking a break at a highway restaurant, the guest check-ins to the hotel room and sends an instant message to the hotel requesting to keep some Darjeeling Tea sachet in the room. Read more

By: Karthick Prabu
Published in: IDS Next Blog

Tuesday, 19 September 2017

How positive guest experience impacts a hotel’s revenue?

Guest experience is the culmination of a series of interactions and services offered by a hotel to its guests. Being a part of guest facing industry, hotels must offer top class services to their guests. Converting a guest to a “happy-guest” has a chain reaction of positive actions.

Happy guests become a hotel’s brand ambassadors. They write positive feedback across online review sites. They share their experience with friends and family. Thus, they influence potential buyers’ booking decision, too. Moreover, positive experience makes a guest loyal to the hotel brand. Apart from recommending the hotel to others, a loyal guest comes back to the property, thus helping the hotel generate more revenue (at zero further acquisition cost). In short, quality guest experience creates happy guests and in turn, happy guests do create happy hotels ($). Read More

By: Debi Prasad Sarangi
Published in: IDS Next Blog 




Thursday, 7 September 2017

The growing importance of hotel channel management

Despite all the complexities in the hotel business, hotels should attract guests; sell more rooms to drive revenue. But then, how do they do it when many buyers today rely heavily on hundreds of OTAs to find the right hotel? Well, the answer is simple. Hotels must have an enhanced online presence. This means, hotels must be visible on online platforms to attract the attention of potential bookers. This is where; a hotel channel management solution can help users quite effectively. Read More

By: Manoj Mohanty
Published in: IDS Next