In the hospitality industry, your online reputation is everything, more so as it can directly impact your hotels occupancy. Medallia, a customer experience management firm claims, hotel properties that actively engage with social media reviews grow occupancy at double the rate of properties that don’t. To be more precise, hotels that respond to over 50 percent of reviews written on social media platforms witness a rise of 6.4 percent in their occupancy compared to those hotel that ignore reviews. Know your potential guest In 2015, India is slated to have around 118 million active social media accounts, of these 8.4 million travelers are likely to book their hotel rooms via online platforms. A majority of them will rely on guest reviews written across social media and review sites. If prospective guests find negative feedback on your property during their pre-travel research, they are very unlikely to book into your hotel. Rather, they would consider booking their stay at a hotel which has garnered positive guest reviews. Practically speaking, manually managing social media and review sites is a tough task as hotel staff has several critical tasks to perform. So, how is online reputation managed? A tried and tested, reputed online reputation management software could be your answer.