As you know, taglines are big brand builders. Companies across the
world are remembered by consumers who use their products and those who
don’t, simply because of an interesting or catchy tagline.As companies
grow, by way of products and services, they ideally reinvent their brand
identity through a fresh and ‘all new’ tagline. An apt tagline
describes the company and creates that vital first impression in the
minds of the target audience.
A tagline is the unique identity of a business and that’s how
potential customers review a company, evaluate their products and make
decisions about the offering. “At IDS Next we pride ourselves for our
innovative spirit. Our products keep up with the latest technology
trends, and above all, it is our consistent endeavor to offer our
growing customer base an expanding set of software solutions that enable
them to work smart. This motto has helped us grow to 3500 plus
customers across 40 countries. We realized that IDS Next needed a new
tagline in keeping with a host of new initiatives we have undertaken
recently. Unlike any other solution available in the market, our Hotel
ERP has been empowered with a seamless connect to an expanding
distribution channel, last-minute room booking app, channel manager,
revenue manager, web booking engine and online reputation management
solution. This led us to adopt a new tagline ‘Stay Ahead’,” said Mr. Binu Mathews, CEO, IDS Next Business Solutions. Read more
Published in: IDS Next Blog Section
By: Binu Mathews
No comments:
Post a Comment